Bracha was the founder and former CEO of Kulan- a women NGO that promotes feminism in Israel. She founded the Tel Aviv University Feminist Sorority in order to prevent sexual violence on campus and produced empowering activities for women. She managed the production of the Tel Aviv Slut Walk, a feminist demonstration against violence and victim blaming, and was the official spokesperson. She is a graduate of the NGO Catalyst fund-raising training, and the BeFree Israel leadership program. Barad holds a B.A. in political science from Tel Aviv University. She lives in Tel Aviv.