Dr. Moshe Leiba, Chief Pedagogy and R&D Officer at World Ort Kadima Mada, and an Assistant Professor at the School of Information Systems at The Academic College of Tel-Aviv -Yafo. Prior to this roles, he was deputy director of education and chief of Educational Innovation Department at Holon Municipality and in charge of the informal education in the city. Prior to this position, Moshe was the superintendent of ICT, innovation and pedagogic entrepreneurship of the Tel-Aviv District in the Ministry of Education, a lecturer and researcher at Tel Aviv University, Levinsky Colllege of Education, and in research programs of EU. Moshe holds a B.Sc.TE, in electrical engineering, M.A. in science education and a Ph.D in education from Tel Aviv University. Moshe won prizes and scholarships and published academic articles and many research reports. He lives in Beit Hashmonai.